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Strattem DirectLink is the leading customer and prospecting campaign automation solution for your distributed sales force. Users access DirectLink through a Web-based interface, which allows them to easily create lists of prospects or customers and execute pre-approved marketing programs. This closed loop marketing solution provides:
- A turnkey database platform that can incorporate customer and acquisition data, database management, analytics and multi-channel creative.
- A customizable, Web-based campaign interface.
- Centralized control of campaign components, supporting adherence to corporate branding and messaging standards.
- Real-time, online campaign order placement for distributed salespeople.
- Multi-channel campaign execution.
- Online response management, providing users an up-to-date view of responses as well as reporting on campaign effectiveness.
- Agent, regional and corporate-level reporting.
- Toll-free customer service for order processing and technical support.
- A scalable solution to meet the needs of both small to midsize business and enterprise-level organizations.
Features of this Web-based system include:
- User-friendly access – Web-based design makes it easy to use from any desktop. Through a simple, step-by-step process, users choose the prospecting or customer contact campaigns that support their sales objectives.
- Centralized control – Keep your corporate marketing and branding messages consistent as communication devices are controlled from at the corporate level.
- Unparalleled Prospect Universe – The MarketViewSM family of data products provides the leading-edge coverage, depth and accuracy required to drive our powerful prospecting tools.
- Focus on marketing strategies, not campaign execution – This full-service integrated turnkey solution eliminates many of your day-to-day concerns, allowing you to focus on improving results.
- Improving retention rates and customer cross-sell and up-sell opportunities –Increase relevant communications to high-value customers with a high likelihood to leave, focus communications through increased brand building and keep your sales network in touch with customers.
- Measure and monitor results through closed-loop marketing – ChoicePoint completes the cycle by providing response management and advanced OLAP reporting tools to identify and implement areas for improvement to continue to improve overall program results.
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The Forrester WaveTM
Database Marketing Service Providers,
Q4 2007 |
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The Forrester WaveTM
Vendor Summary,
Q4 2007 |
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