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As one of the top five marketing service providers in the United States, ChoicePoint Precision Marketing has been improving the ROI of Cross-sell and Up-sell programs for insurance companies for more than 25 years. Our unique combination of data, experience and technology delivers some of the highest returns in the industry.
- Deepen client relationships
- Improve marketing results
- Generate new sales
Our programs combine data, database management, creative, analytics, teleservices, and mail fulfillment to give our clients the unique ability to deliver planned messages that engage existing customers. ChoicePoint Precision Marketing develops, manages and seamlessly integrates all components into a complete solution that enables your sales force to focus on what’s important: expanding customer relationships.
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Data – With numerous sources of timely data, Market View is our proprietary resource for predicting the financial services needs of most of the U.S. population. With more data for higher accuracy in building profiles — including credit data from all three bureaus — we can provide key information for growing client relationships.
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Database – ChoicePoint Direct Link delivers easy-to-use cross-sell and up-sell programs to your distributed sales force. Precision Director seamlessly integrates data, campaign management, analytic and reporting tools to deliver a highly-tailored database marketing experience. › Learn More
Analytics – The ChoicePoint analytics team expertly mines data and develops models to help increase response rates, accelerate sales and satisfy customers. Our unique insights identify opportunities that others cannot. › Learn More
Creative – With a full-service in-house creative agency, comprised of highly talented creative specialists, ChoicePoint Precision Marketing generates effective direct and electronic marketing creative for some of America’s top companies. Our services include developing on-target creative strategies, attention-getting concepts and response-generating copy and layout. › Learn More
E-mail – Market View eAppend provides access to information on more than 90 million individuals, compiled from permission-based e-mail addresses, to overlay customer files. This solution now gives marketers another cost-effective way to communicate with their customers for retention, up-sell/cross-sell, sales promotions support and more. › Learn More
Teleservices – At ChoicePoint Precision Marketing, we have the cutting-edge technology, marketing strategists and communication specialists you need to engage customers and generate new business. Our wide-range of clients, including some of the nation’s leading insurance companies, use our marketing and customer service programs to execute their B2B and B2C strategies and enhance their bottom lines. › Learn More
Lettershop – Over the last 25 years, we have been responsible for sending literally hundreds of millions of messages to our clients’ customers. So, whether you’re sending letter packages, postcards, self-mailers, greeting cards or other package types, the flexibility of our production process means your project is completed to specification, on time and on budget. › Learn More
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Interested in a complete marketing solution for your distributed sales force?
Learn more about ChoicePoint DirectLink™
Want to find out more about how we can tailor our customer retention programs to meet your unique needs?
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