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As one of the top five marketing service providers in the United States, ChoicePoint Precision Marketing has been improving the ROI of retention programs in the financial services industry for more than 25 years. Our unique combination of data, experience and technology delivers some of the highest returns in the industry.
- Deepen client relationships
- Raise customer satisfaction
- Maintain your existing base
Our programs combine data, database management, creative, mail fulfillment,
and analytics to give our clients the unique ability to deliver planned
messages that engage existing customers. ChoicePoint Precision Marketing
develops, manages and seamlessly integrates all components into a complete
solution that enables your sales force to focus on what’s important: deepening
customer relationships.
Request a meeting with one of our Marketing Experts ›
Please move your cursor over the boxes to learn more about our core capabilities.
Data – With numerous sources of timely data, Market View is our proprietary resource for predicting the financial services needs of most of the U.S. population. With more data for higher accuracy in building profiles — including net worth, home market value and uses of credit from all three bureaus — we can provide key information for growing client relationships. › Learn More
Database – ChoicePoint
Direct Link delivers
easy-to-use
marketing
programs
to your distributed
sales force.
Precision
DirectorSM
seamlessly
integrates
data, campaign
management,
analytic
and reporting
tools to deliver
a highly-tailored
database
marketing
experience. › Learn
More
Analytics – The ChoicePoint analytics team expertly mines data and develops models to help increase response rates, accelerate sales and satisfy customers. Our unique insights identify opportunities that others cannot. › Learn More
Creative – With a full-service in-house creative agency, comprised of highly talented creative specialists, ChoicePoint Precision Marketing generates effective direct and electronic marketing creative for some of America’s top companies. Our services include developing on-target creative strategies, attention-getting concepts and response-generating copy and layout. › Learn More
E-mail – Market View eAppend provides access to information on more than 90 million individuals, compiled from permission-based e-mail addresses, to overlay customer files. This solution now gives marketers another cost-effective way to communicate with their customers for retention, up-sell/cross-sell, sales promotions support and more. › Learn More
Teleservices – At ChoicePoint Precision Marketing, we have the cutting-edge technology, marketing strategists and communication specialists you need to engage customers and generate new business. Our wide-range of clients, including some of the nation’s leading mortgage lenders, use our marketing and customer service programs to execute their B2B and B2C strategies and enhance their bottom lines. › Learn More
Lettershop – Over the last 25 years, we have been responsible for sending literally hundreds of millions of messages to our clients’ customers. So, whether you’re sending letter packages, postcards, self-mailers, greeting cards or other package types, the flexibility of our production process means your project is completed to specification, on time and on budget. › Learn More
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Interested in a complete marketing solution for your distributed sales force?
Learn more about ChoicePoint DirectLink™
Looking for information on one of our packaged solutions?
Want to stand out more about how we can tailor our Cross-Sell/Up-Sell programs to meet your unique needs?
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