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As one of the top five marketing service providers in the United States, ChoicePoint Precision Marketing has been improving the ROI of lead generation programs in the financial services industry for more than 25 years. Our unique combination of data, experience and technology delivers some of the highest returns in the industry.
- Accelerate sales
- Increase business from independent field reps
- Improve marketing results
Our lead generation programs combine data, database management, creative, mail fulfillment, telemarketing and analytics to give our clients the unique ability to deliver planned messages that engage prospects from the first contact. ChoicePoint Precision Marketing develops, manages and seamlessly integrates all components into a complete solution that enables you to focus on what’s important: attracting new customers.
Request a meeting with one of our Marketing Experts ›
Please move your cursor over the boxes to learn more about our core capabilities.
Data – With numerous sources of timely data, Market View is our proprietary resource for predicting the financial services needs of most of the U.S. population. With more data for higher accuracy in building profiles — including net worth, home market value and uses of credit from all three bureaus — we can provide more qualified leads for effective prospecting. › Learn More
Database – ChoicePoint
Direct Link delivers
easy-to-use
marketing
programs
to your
distributed
sales force. Precision
Director
seamlessly
integrates data, campaign
management,
analytic
and reporting
tools to
deliver
a highly-tailored
database
marketing
experience. › Learn
More
Analytics – The ChoicePoint analytics team expertly mines data and develops models to help increase response rates, accelerate sales and satisfy customers. Our unique insights identify opportunities that others cannot. › Learn More
Creative – With a full-service in-house creative agency, comprised of highly talented creative specialists, ChoicePoint Precision Marketing generates effective direct and electronic marketing creative for some of America’s top companies. Our services include developing on-target creative strategies, attention-getting concepts and response-generating copy and layout. › Learn More
E-mail – Market View eAppend provides access to information on more than 90 million individuals, compiled from permission-based e-mail addresses, to overlay customer files. This solution now gives marketers another cost-effective way to communicate with their customers for retention, up-sell/cross-sell, sales promotions support and more. › Learn More
Teleservices – At ChoicePoint Precision Marketing, we have the cutting-edge technology, marketing strategists and communication specialists you need to identify and engage prospects, and deliver customers. Our wide-range of clients, including some of the nation’s leading mortgage lenders, use our marketing and customer service programs to execute their B2B and B2C strategies and enhance their bottom lines. › Learn More
Lettershop – Over the last 25 years, we have been responsible for sending literally hundreds of millions of messages to our clients’ prospective customers. So, whether you’re sending letter packages, postcards, self-mailers, greeting cards or other package types, the flexibility of our production process means your project is completed to specification, on time and on budget. › Learn More
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Interested in a complete marketing solution for your distributed sales force?
Learn more about ChoicePoint DirectLink™
Looking for a centralized database marketing solution?
Learn more about Precision DirectorSM
Looking for information on one of our packaged solutions?
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