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Data & Data Processing
With numerous sources of timely data,
MarketViewSM is our proprietary resource for
predicting the financial services needs
of most of the U.S. population. With
more data for higher accuracy in building
profiles we can provide more qualified leads
for prospecting, and key information
for growing client relationships. Learn
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Database & Technology
Developed with strategic and tactical marketing requirements in mind, Strattem solutions are unique but compatible database marketing platforms ideal for centralized and distributed marketers alike. Strattem solutions provide the technology infrastructure needed to enable marketing strategy while driving superior performance. Learn
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Analytics & Reporting
The ChoicePoint® analytics team expertly mines data and
develops models to help increase response rates, accelerate
sales and satisfy customers. Our unique insights identify
opportunities that others cannot. Learn More › |
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Creative
With a full-service in-house creative
agency, comprised of highly talented
creative specialists, ChoicePoint
Precision Marketing generates effective direct
and electronic marketing creative
for some of America’s
top companies. Our services include
developing on-target creative strategies,
attention-getting concepts and response-generating
copy and layout. Learn More ›
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Teleservices
At ChoicePoint Precision Marketing,
we have the cutting-edge technology,
marketing strategists and communication specialists
you need
to identify and engage
prospects, and deliver customers. Our
wide-range of clients use our
marketing and customer service programs to execute their
B2B and B2C strategies
and enhance their bottom lines. Learn More › |
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E-mail
MarketView eAppend provides access to
information on more than 90 million
individuals, compiled from permission-based e-mail addresses,
to overlay customer
files. This solution now gives marketers
another cost-effective way to communicate with their customers
for retention, up-sell/cross-sell,
sales promotions support and more. Learn More › |
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Lettershop & Response Processing
Over the last 25 years, we have been
responsible for sending literally hundreds of millions of
messages to our clients’ prospects and customers.
So, whether you’re sending letter packages, postcards,
self-mailers, greeting cards or other package types, the
flexibility of our production process means your project
is completed to specification, on time and on budget.
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Would you like to learn more about any one of our capabilities?
Are you interested in combing two or more of our capabilities to create your own solution?
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The Forrester WaveTM
Database Marketing Service Providers,
Q4 2007 |
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The Forrester WaveTM
Vendor Summary,
Q4 2007 |
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