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With a full-service in-house creative agency,
comprised of highly talented creative
specialists, ChoicePoint Precision Marketing generates effective
direct and electronic
marketing creative for some of America’s top companies.
Our services include developing on-target
creative strategies, attention-getting
concepts and response-generating copy
and layout.
Production Quality and Integration – Through
integration of our Lettershop and response-processing
facilities, the creative staff can
design direct mail that takes advantage
of quality production in the most cost-effective
way. And, our print production partnerships
also allow us to leverage multiple
purchases to get you the right combination
of price, savings and quality.
Strategic Design – Our creative
department works closely with the ChoicePoint
Precision Marketing data and analytic
experts to gain a thorough understanding
of your target audience and what motivates
them. This important integration allows
us to craft messages and designs that
connect your products and services
to the needs of your prospects and
customers, and ensures our creative
supports your testing and segmentation
strategy.
Continuous Enhancement – Because
of our closed-loop integration between
all aspects of each campaign, our
creative staff continually learns from
your program results. This allows us
to improve the performance of future
campaigns by making adjustments to creative
that can give you the optimal ROI.
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Want to find out more about our Creative Services?
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