Analytics & Reporting



Whether it’s reducing cost per lead, filling branch quotas, expanding prospect volumes, identifying new markets, or optimizing communication channels, our insight is the key to your improved results. Our analytics staff is made up of individuals with a unique blend of scientific and business expertise. And the strategies we develop are informed by the decades of experience our team has in serving the financial services, insurance, and many other industries.

Speed to Market – Packaged services allow our clients to quickly bring to bear the power of our collective insight, minimizing the cost and time required before your analytical investments pay off. Our custom services are where our intelligence, flexibility, and business savvy really come together. From assessment and analysis to post-campaign measurement, our team will put power and precision to work for you.

Dynamic Tracking and Reporting – Our tracking systems combine multiple data sources, sophisticated matching logic, customized business rules and industry knowledge to deliver true ROI reporting. We then use Online Analytical Processing (OLAP) technology to develop flexible reporting solutions which meet multiple cross-organizational needs and technical abilities. Key components include user defined reporting, interactive report filters and the delivery of analytically-focused content via a Web-based portal.

Typical results in the subprime mortgage market include a 35% lift in response and a 40% reduction in cost per funded loan.