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ChoicePoint Precision Marketing accelerates
sales, improves customer retention and enhances
cross- and up-sell programs. Ranked a top
five marketing services company in the U.S.,
we provide full-service direct and database
marketing solutions to leading companies
in insurance, financial services, and many
other industries.
With seven world-class building blocks -
Data, Database, Analytics, Creative, Teleservices,
E-mail, Lettershop - ChoicePoint's marketing
solutions help you identify prospect
and customer needs, streamline production
processes and communicate more effectively.
Our experience is your key to improved results.
More Qualified Prospect(s)
- Data. MarketViewSM, our our family of data products, assimilates credit and demographic data from a multitude of sources to enable you to identify larger volumes of more qualified leads.
- Award winning teleservices. Rated a top provider by Customer Interactive Solutions Magazine, ChoicePoint’s data-driven approach improves program performance, delivers qualified leads, manages inquiries, and measures customer satisfaction.
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Improved Sales Productivity
- Turnkey campaigns. ChoicePoint DirectLinkTM delivers easy-to-use lead generation and customer programs to sales professionals in the field.
- Precise targeting. The ChoicePoint analytics team expertly mines data and develops models to increase response rates, accelerate sales and satisfy customers.
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Strengthen Customer Relationships
- Meaningful communication. Struggling to get your messages noticed? We can recommend single or multi-channel contact strategies that blend mail, telephone and online marketing to deliver the best results.
- Timely contact. ChoicePoint programs engage customers, prioritize offers at the individual level and reduce campaign turnaround time by as much as 75%.
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Time-saving Processes
- Faster to market. With all data, database, analytic, creative and fulfillment services in-house, processes are streamlined and vendor hand-offs eliminated.
- Responsibility. Via a single point of contact, your ChoicePoint account team plans, monitors and modifies programs to ensure your objectives are met.
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It’s the precision in ChoicePoint’s integrated solutions that improves marketing results. Leading banks, insurance companies, mortgage companies and investment managers partner with ChoicePoint. Learn what ChoicePoint can do for you.
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